Prepared for Amanda Cassar

We researched Wealth Planning Partners. Here's what we found, and what we built to help you grow:

Established authority
The official About page says the Gold Coast financial-planning practice has operated since 1981
Your edge
The official site says the practice has operated on the Gold Coast since 1981. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
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Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Wealth Planning Partners
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Your super balance doesn't tell you what retirement may look like. A personal plan can connect your retirement date… See more
Know what your super can support in retirement ad creative
WEALTHPLANNINGPARTNERS.COM.AU
Know what your super can support in retirement.
Start with an obligation-free retirement-planning consultation.
Learn More
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Wealth Planning Partners profile image
Wealth Planning Partners
Sponsored
Retirement timing, income needs, super and protection should pull in the same direction. Wealth Planning Partners can… See more
Make your super work toward the retirement you want ad creative
WEALTHPLANNINGPARTNERS.COM.AU
Make your super work toward the retirement you want.
Connect the decisions that shape your retirement.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: What your super can support

Having money in super is one thing. Knowing what sort of retirement it can help fund is another question entirely.

That answer depends on the life you want, when you'd like to slow down, what else you own and how your investments fit together.

Wealth Planning Partners helps Australians turn those moving parts into a personal retirement plan.

If you'd like a clearer view of what deserves attention, tap the link and start with an obligation-free consultation.

This is general information. Personal advice depends on your circumstances.

Angle 2: One connected retirement plan

Are your super and investments pulling toward the same retirement?

It's easy to make one decision about super, another about investments and leave retirement income for later.

Those decisions affect each other. Your retirement date, the lifestyle you want, your protection and the way your money is invested all belong in the same plan.

That's the work Wealth Planning Partners does. Tap the link to see how the planning conversation works and book an obligation-free consultation if it feels relevant to you.

This is general information. Personal advice depends on your circumstances.

Angle 3: Plan before decisions feel urgent

You don't need a final retirement date before you start planning for it.

Starting earlier gives you more time to compare your options, understand what your super is doing and decide what may need to change.

If retirement is getting closer and you want a practical plan around it, tap the link.

Wealth Planning Partners offers an obligation-free first consultation to talk through your situation.

This is general information. Personal advice depends on your circumstances.

Angle 4: SMSF in the wider retirement plan

You have an SMSF. What's it meant to fund in retirement?

An SMSF gives you a structure for holding and managing retirement assets. It still needs a clear job inside your wider retirement plan.

That means looking at the income you may need, the investments in the fund, your other assets and the decisions that sit outside super.

Wealth Planning Partners provides SMSF and retirement advice in the same conversation. Tap the link to explore your options in an obligation-free consultation.

This is general information. Personal advice depends on your circumstances.

Angle 5: What the first conversation covers

When can I retire, and what needs to happen first?

Those are useful questions to bring into a first financial-planning conversation.

You can talk through the retirement you want, what you've already put in place, how your super fits and which decisions deserve attention now or later.

If you'd like help making sense of it, tap the link. Wealth Planning Partners offers an obligation-free consultation to review your situation and discuss the next step.

This is general information. Personal advice depends on your circumstances.

Long-Form Explainer Video Script 1 complete script

# Video sales letter script

## Build a retirement plan around the life you want to fund

Your super balance is useful, but it doesn't tell you when you can retire, what lifestyle it may support or which decisions need attention first.

Those answers sit across your super, investments, spending needs, protection, estate planning and the other parts of your financial life. When each part is handled separately, it can be hard to see whether they're all working toward the same retirement.

Wealth Planning Partners helps Australians turn those moving parts into a personal retirement plan.

If that's the kind of help you're looking for, complete the short form below this video. Give us the most accurate answers you can. Depending on your situation, you may be invited to book an obligation-free initial consultation.

Retirement looks different for everyone. You might want to stop work completely, move to part-time work, travel more, help family or simply know that your day-to-day lifestyle is properly funded.

The planning conversation starts with that life, then looks at the money and decisions needed to support it.

That may include your superannuation structure and investment strategy, the timing of retirement, possible income sources, personal investments, risk protection, estate planning or an SMSF where it's relevant.

The work starts with your objectives, identifies the decisions that affect one another and explains the available options clearly. Only the services relevant to your situation belong in the plan.

Wealth Planning Partners has operated on the Gold Coast since 1981 and now serves clients Australia wide. The team uses the WPP Way to help clients Secure, Build and Succeed. Amanda Cassar's official qualifications include a Master of Financial Planning and SMSF Specialist Adviser credentials.

Those credentials support the work. Your situation still comes first.

Perhaps you already have super and wonder whether advice would add anything. A first conversation may also feel likely to turn into a product pitch, or retirement may seem too far away to plan properly.

The official WPP process begins by listening to what you have in mind, reviewing your situation and discussing the questions in front of you. Sometimes a product may be relevant. Other times, the useful work is strategy and a clearer set of decisions.

The initial consultation is obligation free. If further advice looks useful, the proper scope, documents and fees are discussed before you decide whether to proceed.

This is for people who want a personal plan and are willing to look at the wider picture. It won't suit someone looking for a guaranteed return, a quick stock tip or a retirement number without considering their circumstances.

Published client feedback on WPP's official site repeatedly mentions clear explanations, availability and advice shaped around what the client wanted to achieve. Each account reflects one client's experience and doesn't predict yours.

If you want to understand what your super and other arrangements may support in retirement, complete the short form below. Depending on what you tell us, you may be invited to book an obligation-free consultation with Wealth Planning Partners.

This is general information only. Personal advice depends on your objectives, financial situation and needs, and on the proper advice process.

Confirmation Page Video Scripts 5 scripts
Video 1: Thanks for booking

Thanks for booking an initial consultation with Wealth Planning Partners.

On the call, we'll ask about the retirement you're planning for, what you've already put in place and which decisions you want help with.

You don't need a finished plan. If you have a recent super statement and a short list of questions, keep them nearby.

We'll listen first, then explain what may deserve a closer look. If further advice looks useful, we'll talk through the proper next step, scope and fees before you decide whether to continue.

We look forward to speaking with you.

Video 2: Starting without a retirement date

No.

You can begin with a rough timeframe and the lifestyle you want retirement to support.

That gives the planning conversation something useful to work with. The date can become clearer as you understand your super, investments, spending needs and options.

Video 3: Why look beyond the super balance?

Your super balance is only one part of the answer.

Retirement planning may also involve the income you want, other investments, when you plan to slow down, protection, Centrelink and estate decisions.

The aim is to understand how those parts affect one another before making a recommendation.

Video 4: how an existing SMSF fits

Bring the current fund position and the retirement question you want it to help answer.

An SMSF can provide control, but the investment strategy and structure still need to serve your objectives and fit the wider household plan.

Personal advice depends on your circumstances and the proper advice process.

Video 5: What happens after the first conversation?

The first conversation helps us understand your situation and the questions you want answered.

If further work looks useful, the team can explain the advice scope, documents and fees before you decide whether to proceed.

Any personal recommendation comes after the proper discovery and advice process.

Pre-Appointment Email Sequence 6 emails
Email 1: **Subject:** Your consultation with Wealth Planning Partners is booked


Hi,

Thanks for booking an initial consultation with Wealth Planning Partners.

We'll use the conversation to understand the retirement you're planning for, what you've already put in place and which questions you want help with.

You don't need a finished plan. If you have a recent super statement and a short list of the decisions on your mind, keep them nearby.

Speak soon,

Wealth Planning Partners

Email 2: **Subject:** A useful way to prepare for our conversation


Hi,

Before we speak, write down the three retirement questions you most want answered.

They might be about timing, the lifestyle you want, how your super is invested, an SMSF, Centrelink, protection or estate planning.

Then note what has changed recently. That gives us a practical place to begin.

Wealth Planning Partners

Email 3: **Subject:** Why we ask about more than your super balance


Hi,

Your super is an important part of retirement planning, but it isn't the whole plan.

The income you'll need, when you want to retire, other investments, protection and estate decisions can all change the answer.

That's why we'll ask about the life you want to fund as well as the accounts and structures you already have.

Wealth Planning Partners

Email 4: **Subject:** Your consultation is tomorrow


Hi,

Your consultation with Wealth Planning Partners is tomorrow.

Please keep any questions and useful documents nearby. If something has changed or you need to move the call, reply to this email and let us know.

Wealth Planning Partners

Email 5: **Subject:** A quick reminder for today


Hi,

We're looking forward to speaking with you today.

We'll start with the retirement you're planning for, then work through your current arrangements and the questions that brought you to the call.

Wealth Planning Partners

Email 6: **Subject:** Would you like to rebook your consultation?


Hi,

We missed you on the call today.

If you'd still like to discuss your retirement, super and wider financial plan, reply to this email and we'll help you find another time.

Wealth Planning Partners

Broadcast Emails 5 emails
Email 1: **Subject:** Your super balance isn't a retirement plan


Hi,

A super balance can tell you what you've accumulated. It can't tell you what sort of retirement that money may support.

For that, start with the life the money needs to fund. When would work ideally slow down? What would a comfortable week look like? Which costs may change, and which are likely to stay?

Those answers give the financial decisions a purpose. Super, investments, possible income sources and protection can then be considered against the same retirement objective.

Try describing the retirement lifestyle on one page before reaching for a calculator. Include the people, places and routines worth protecting. That gives the numbers something real to work toward and makes the next planning conversation more useful.

If help connecting the life and the money would be useful, Wealth Planning Partners offers an obligation-free initial consultation.

Wealth Planning Partners

Email 2: **Subject:** Retirement planning can start before you choose a date


Hi,

An exact retirement date isn't required before planning begins.

Some people move to part-time work first. Others want flexibility for family, travel or a gradual change in pace. The preferred date can move as work, health and family circumstances change.

Starting the conversation earlier creates time to compare options and understand which decisions deserve attention. It doesn't lock anyone into a final day at work.

A useful first step is choosing a broad period, such as within three to five years. Then ask what would need to be true for retirement in that period to feel workable. Spending needs, super, investments, debt, protection or other household assets may all affect the answer.

The goal is to see whether the current arrangements are moving toward the same future, while there's still time to weigh the available choices.

Wealth Planning Partners helps Australians bring those decisions into a personal retirement plan. An obligation-free initial consultation is available for people who want to discuss their situation.

Wealth Planning Partners

Email 3: **Subject:** Four decisions that should pull in the same direction


Hi,

Retirement planning often becomes easier to see when four areas sit on the same page: timing, the lifestyle and income required, super and investments, and the protection or estate decisions around the family.

Each area can be considered separately. The useful question is whether the decisions support one another.

A change in retirement timing can alter the income plan. An investment decision can change risk and access to money. Estate arrangements may need to reflect the structures and assets actually held. If an SMSF is involved, its strategy still has to serve the broader retirement objective.

Draw four boxes on a page and put the current decision under each one. Add a line wherever changing one choice would affect another. This quick exercise doesn't replace advice, but it can expose the questions worth taking into a planning meeting.

Wealth Planning Partners provides retirement, superannuation, investment, protection, estate-planning and SMSF advice where those areas are relevant to the client's circumstances. Personal recommendations only follow the proper discovery and advice process.

If the four boxes aren't yet pulling toward the same retirement, an obligation-free initial consultation is a practical place to begin.

Wealth Planning Partners

Email 4: **Subject:** An SMSF still needs a retirement job


Hi,

An SMSF gives trustees control over a structure and the assets held inside it. The structure doesn't decide what retirement should look like or how the fund fits with everything outside super.

That wider job may involve retirement income, investment risk, contribution decisions, other household assets and estate planning.

If the fund was established years ago, ask whether its current strategy still matches the retirement now being planned. Has the timeframe changed? Are the assets still serving the same purpose? Do decisions outside the fund alter the wider picture?

Wealth Planning Partners provides SMSF and retirement advice where it's relevant to the client's circumstances. A proper review starts with the objective, then considers the structure and investments serving it.

An obligation-free initial consultation is available for people who want to put that wider retirement question on the table.

Wealth Planning Partners

Email 5: **Subject:** What to bring to a first retirement-planning conversation


Hi,

A polished retirement plan isn't needed before the first conversation. The purpose of that meeting is to explain the situation, raise the questions and understand what further work may be useful.

A recent super statement is a helpful starting point. Bring details of other investments or major assets, along with any existing insurance, estate-planning or SMSF arrangements that could affect the discussion. Exact figures can be confirmed later if they aren't close at hand.

It also helps to note what has changed. Retirement may feel closer than it did a few years ago. Work may now be winding down differently. Family responsibilities, protection needs or estate plans may no longer match arrangements made in the past.

Most importantly, write down the retirement questions that keep coming up. When could work reduce? What lifestyle should the plan support? How does super fit with the rest of the household position? Which decisions need attention first, and which can wait?

During an obligation-free initial consultation, Wealth Planning Partners can hear that context and discuss the possible next step. The meeting itself doesn't promise a completed plan or personal recommendation. If advice looks appropriate, the scope, documents and fees should be explained before a decision is made about continuing.

Good preparation doesn't mean having every answer. It means bringing enough context for the right questions to be asked.

Wealth Planning Partners

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.